The purpose of the press conference is to try to maximise control of the flow of information. If the press feel there is something hidden, they will leave no stone unturned in their search for an ‘angle’.
NEVER go in to a press conference unprepared – we’ll show you how to:
- Manage a crisis or launch a new product
- Handle difficult questions from the awkward journalist
- Handle demands of the various clambering media
- Police the conference with a PR minder
- Stage manage the venue
- Keep to a specific time limit
We’ll simulate and record your press conference on camera for review and analysis by our professional tutors, and then watch you do it all over again!
We can also host your press conference for you on the day!
