We’ll explain how the press works, what the journalist wants and give you the tools you need to make the most of the opportunity:
Strategic Planning
This means homework: defining your objectives, establishing company policy and assuming that you’ll be asked the one question you’d rather not answer. It all comes back to preparation which means you’ll have most of the angles covered, both positive and negative.
Research
Check the press that deals with your industry – trade magazines, business and technology pages in wider circulation, journals and newspapers.
Handling different types of interview
The face to face or telephone interview.
Tactics
How to take control of the interview, deal with a hostile interviewer, handle difficult questions, avoid jargon, know your rights etc.
Telephone
This is the hardest interview to get right and control. We can practice this to ensure you always get your message over and the headlines you want.
