When written in an amateurish fashion, a press release can do more harm than good to the image of your organisation. An effective press release is one that catches the eye of the journalist and at Hillside we’ll show you how to make the most of this opportunity.
We’ll ask you to send in a press release for our tutors to analyse beforehand in order to make the best use of their time on the day. When you arrive, the tutors will then give you ideas on:
- How to tell your story briefly, in a stylish and in a newsworthy fashion
- Attractive layouts
- Eye-catching titles
- We’ll help you make sure your press release stands out from the crowd
- We also run editorial ‘message-testing’ workshops to help flush out those exciting stories that often get forgotten or overlooked….or are simply never identified!
