Come on you journos! Get clever. Why all this ridiculous hype suggesting it’s foregone conclusion Murray should get to the Final? Get real. The real deal is that he will be lucky to do so. Every broadcast interviewer asks pundits “Do you think Murray will get into final?” Just watch the body language as each “expert “squirms and finds a tactful way to say it’s at best a tough call.
If you were really marketing Murray well, you would take the opposite position. Hype up how difficult it will be and paint him as the underdog. Then we Brits poor saps will all be right behind him instead of the rather lukewarm reaction from the crowds. The match on Monday took ages for the crowd to get engaged. Speak it softly – he is not an exciting player. He may have all the shots but personality – where is it? Need more than that to be a crowd pleaser. Tennis like every other sport these days is personality driven. Create a brand and the money follows. But successful characters need to be just that –real characters.
Murray Mania? Nah! But like the Green Shoots Story! Let’s hope I am wrong
